Really Simple Campaign Management

With Really Simple Campaign Management you can track suspects through the sales and marketing process as they turn into leads, then opportunities and finally sales. You can quickly see what campaigns are working, and what the cost per lead/opportunity/sale is. Campaign Management also includes the ability to generate personalised emails with automatic click-through tracking and unsubscribes for newsletters.

• Track leads from initial inquiry through to final close.
• Create, run and monitor multi-stage marketing campaigns.
• Campaign Overview shows members, leads, opportunities and sales for each Campaign with cost/lead, cost/opportunity, cost/sale.
• Campaigns can have one or multiple stages such as Mail, Email, Call and each stage can have its own responses.
• Contacts can be members of multiple Campaigns.
• Campaign Stages can be phased to provide smooth lead generation.
• Members in a Campaign can be selected from the existing CRM database, or imported from a list, or both.
• Members can be automatically added and Campaign Stages updated from your web site.
• Assign leads to sales people or teams and track results.
• Send personalised emails in plain text or HTML
• Real time capture and reporting of click-throughs and unsubscribes from mailings.
• Phase email campaigns in batches to spread responses.
• Contacts who have been recently communicated with by another Campaign can be automatically phased back.
• Performance and ROI Reporting.